Google Analytics 4Optional

Google Analytics 4Integration

While real-time tracking is enabled by default, you can optionally integrate Google Analytics 4 to unlock even more powerful insights including device breakdowns, geographic distribution, traffic sources, session duration, bounce rate, and more.

GA4 vs Real-time Tracking

Best of Both Worlds

Real-time tracking works automatically with instant updates
GA4 integration requires administrator setup (one-time configuration)
GA4 data has a 24-48 hour delay but provides much richer insights
Best of both worlds: Real-time stats + GA4 detailed analytics

What GA4 Adds

Device Breakdown

See exact percentages of mobile, desktop, and tablet visitors

Geographic Data

View visitor distribution by country with detailed metrics

Traffic Sources

Understand how visitors find you (direct, referral, social)

Session Duration

Average time visitors spend on your project

Bounce Rate

Percentage of single-page visits to measure engagement

New vs Returning

Track visitor loyalty and retention over time

Data Processing Timeline

Understanding GA4 Data Delay

Google Analytics 4 processes data in batches, which means there's a delay between when visitors interact with your site and when that data appears in your analytics dashboard.

Real-time Data (Instant)

Page views, unique visitors, and basic metrics update immediately

GA4 Data (24-48 hours)

Device breakdowns, geographic data, traffic sources, session metrics

Frequently Asked Questions

How long does GA4 data take to appear?

GA4 data typically has a 24-48 hour delay due to Google's processing time. Real-time tracking data appears immediately.

Do I need to set up GA4 for each project?

No! GA4 integration is configured once at the platform level and works automatically for all projects. No per-project configuration needed.

What if GA4 is blocked by ad-blockers?

That's exactly why we provide both systems! Real-time tracking works even with ad-blockers, while GA4 provides rich data when available.

Can I use just real-time tracking without GA4?

Absolutely! Real-time tracking works independently and provides all the essential metrics you need. GA4 is an optional enhancement for richer insights.